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02/06/2012 11:52 PM

Bitter beer wars help keep advertising revenues high

A study by Ipsos Synovate shows the advertising revenue for the beer industry increased by 17 per cent, with East African Breweries' products taking the top four ...

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02/06/2012 06:34 PM

JetBlue launches iPhone app, redesigns web and mobile sites

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on ...

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02/06/2012 06:34 PM

Facebook hires first CMO

reports. Van Dyck has been global CMO for the Levi's brand since April 2011, where she was in charge of the "Go Forth" campaign. Alexa Rudin, senior global director, Levi's brand ...

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02/06/2012 06:32 PM

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There's a delectable irony in the fact that Facebook's IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually ...

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02/06/2012 06:31 PM

Berman named senior VP of sales and marketing for Sun

Judy Berman was named senior vice president of sales and marketing for the Baltimore Sun Media Group on Monday, a position that will give her oversight of all advertising sales for the ...

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02/06/2012 06:30 PM

AOL Seeks New Agency to Convince Consumers to 'Care About AOL Again'

We charge a bit more for that-mainly because some very smart and experienced data geeks put a lot of time and effort into quantifying the agency, media and marketing world. You'll find the ...

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02/06/2012 06:30 PM

Giants-Pats Set TV Ratings Record

The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time ratings ...

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02/06/2012 06:30 PM

No Finger Flap Fallout Fines Expected

M.I.A.'s flip of the bird and bleeped-out fleeting expletive during Madonna's Super Bowl halftime performance may have caused a real flap, but unlike Janet Jackson's wardrobe ...

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02/06/2012 06:26 PM

First a deal with Verizon; now Coinstar buys a competitor

Follow this company that owns Blockbuster Express movie kiosks - a key competitor to Redbox. The deal is subject to regulatory approval but is expected to close in the third quarter of ...

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02/06/2012 06:26 PM

VW, Honda, Skechers top Super Bowl ads

A Super Bowl ad from Volkswagen that featured dogs barking out a theme from Star Wars was voted the best in an online tally by Hulu, Ad Age and ...

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vkram : Marketing News

Bitter beer wars help keep advertising revenues high

JetBlue launches iPhone app, redesigns web and mobile sites

Facebook hires first CMO

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

Berman named senior VP of sales and marketing for Sun

AOL Seeks New Agency to Convince Consumers to 'Care About AOL Again'

Giants-Pats Set TV Ratings Record

No Finger Flap Fallout Fines Expected

First a deal with Verizon; now Coinstar buys a competitor

VW, Honda, Skechers top Super Bowl ads