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02/06/2012 11:52 PM

Bitter beer wars help keep advertising revenues high

A study by Ipsos Synovate shows the advertising revenue for the beer industry increased by 17 per cent, with East African Breweries' products taking the top four ...

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02/06/2012 07:01 PM

Anomaly Behind 4 Super Bowl Ads

http://www.youtube.com/watch?v=XSgrL0ZPE_Q&feature=channel_video_title Anomaly also created Budweiser Flash Fans, which aired on the Canadian Super ...

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02/06/2012 06:32 PM

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There's a delectable irony in the fact that Facebook's IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually ...

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02/06/2012 06:31 PM

FCC Says WMAQ Had Right to Deny Super Bowl Ad to Candidate

The FCC concluded late Friday that NBC's WMAQ-TV Chicago was not unreasonable in denying self-described presidential candidate Randall Terry an opportunity to buy an ad in the Super Bowl ...

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02/06/2012 06:31 PM

History's Dubuc on Why Super Bowl Buy Made Sense for 'Swamp People'

during the pay-per-view broadcast of an Ultimate Fighting Championship event on Saturday, underscoring the importance of live sporting events to targeting the History audience.Nancy Dubuc, president ...

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02/06/2012 06:30 PM

AOL Seeks New Agency to Convince Consumers to 'Care About AOL Again'

We charge a bit more for that-mainly because some very smart and experienced data geeks put a lot of time and effort into quantifying the agency, media and marketing world. You'll find the ...

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02/06/2012 06:30 PM

Subway Taps MediaCom for U.S. Digital Media Duties

MediaCom was awarded responsibility for Subway’s U.S. digital media efforts, taking over the business from Publicis Groupe’s Publicis Modem. Duties on the new assignment include a full ...

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02/06/2012 06:30 PM

Giants-Pats Set TV Ratings Record

The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time ratings ...

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02/06/2012 06:30 PM

No Finger Flap Fallout Fines Expected

M.I.A.'s flip of the bird and bleeped-out fleeting expletive during Madonna's Super Bowl halftime performance may have caused a real flap, but unlike Janet Jackson's wardrobe ...

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02/06/2012 06:26 PM

Fernandez named Journal Communications president

Steve Smith . Smith will retain the titles of chairman and CEO, Milwaukee-based Journal (NYSE: JRN) said late Monday. "This additional title recognizes the significant role Andre plays on our ...

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vkram : Advertising News

Bitter beer wars help keep advertising revenues high

Anomaly Behind 4 Super Bowl Ads

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

FCC Says WMAQ Had Right to Deny Super Bowl Ad to Candidate

History's Dubuc on Why Super Bowl Buy Made Sense for 'Swamp People'

AOL Seeks New Agency to Convince Consumers to 'Care About AOL Again'

Subway Taps MediaCom for U.S. Digital Media Duties

Giants-Pats Set TV Ratings Record

No Finger Flap Fallout Fines Expected

Fernandez named Journal Communications president